AI generated: A man and a woman embracing and smiling next to a blue corrugated metal wall with a motorcycle in the foreground.

Undoubtedly cool.

Motorbike clothing from France

The French company Segura was founded in 1967 and made a name for itself in the '70s as the outfitter of many racing drivers. Segura thus has half a century of experience when it comes to professional protective gear for motorcyclists. In the meantime, the brand has specialised primarily in retro style, placing the greatest emphasis on maximum safety in practical use.  The entire Segura collection is CE certified. And the design? Ultra-cool, tres chic - typically French!


AI generated: Black hexagon with the word SEGURA in white capital letters.

The goal: reaching the highest level

The Segura team is driven by the goal of pushing the technical boundaries of what is possible and opening up to innovation in all areas. From the choice of leather types and textiles to the cuts and workmanship. So that every customer can benefit from the pleasure and freedom of having a unique style and being able to live it at the highest level.


AI generated: A motorcycle racer leaning into a turn on a racetrack, wearing a white helmet and a yellow and white racing suit with various sponsor logos.

1967

Segura was founded with a clear focus on leather clothing for motorsport
AI generated: Three people wearing colorful Segura racing jackets, with one man sitting on a motorcycle and two others posing together.

80s & 90s

Racing clothing became fashionable – sporty protective clothing in line with the latest fashions
AI generated: Two people in motorcycle jackets standing next to a motorcycle, with one holding a helmet.

2000S

With a brand new logo and new line of women’s protective clothing, Segura becomes more modern and produces both leather and textile clothing
AI generated: A man and a woman on motorcycles pose alongside an orange classic car with two people inside, in front of an industrial building. The main subject is the group of people with the vehicles.

2012

Segura changes direction from a sporty look to a vintage and neo-retro style
AI generated: A man in a blue jacket and jeans leaning on a vintage Suzuki motorcycle against a brick wall.

2019

Segura is increasingly orientated towards current fashion trends and develops sophisticated protective clothing with an urban spirit

Segura means an interplay of:

Safety

Segura was founded in 1967 by bikers, for bikers. Therefore, they also know exactly what is important when it comes to safety. With French savoir-vivre, Segura naturally combines safety with style. The focus is always on the leather workmanship. A sport like motorcycling, which combines freedom with risk, needs the toughest material, the most hard-wearing seams and the practical knowledge of where reinforcements and increased elasticity make sense.

Design

Segura's designers know what "treasure" they are sitting on. And they draw inspiration from this to create dreamy vintage collections for men and women. Classic in design, innovative in technology - an excellent combination. The range includes jackets, trousers, gloves and boots - in short, the complete outfit for motorbikes. But Segura's core competence is the leather blouson, straight cut, with quilted protective pads and stand-up collar. Still, Segura is also catching up more and more in the textile sector.

Experience

Fifty years of experience provide Segura with an incomparable foundation to design the perfect products for tradition-conscious riders. Whether you are an urban motorbike flâneur or a country road connoisseur, whoever sits on a motorbike today always has the memory of the old motorbike culture with them. Nothing conveys their aura as authentically as Segura jackets. Current know-how in a retro look that draws from the brand's rich archive - a myth plays it safe.

Maximum protection with optimum comfort and the “Protect Flex” system


AI generated: A motorcyclist wearing a brown jacket and a black helmet riding a black motorcycle on a rural road surrounded by greenery.

AI generated: Tan Segura brand jacket with multiple pockets and zippers.

AI generated: A young woman with long dark hair wearing a maroon jacket over a white shirt, sitting in front of shelves filled with vinyl records.

L'EXIGENCE 
DU STYLE

AI generated: A young man in a blue jacket and jeans sitting thoughtfully among shelves of vinyl records.

AI generated: Close-up of a dark blue denim jacket with a partially open zipper and an orange tag on the chest pocket.

AI generated: A person in a denim outfit leaning against the front of a vintage car with round headlights.


The Louis range

Find your favourite Segura pieces in our online shop or in your local Louis branch.

AI generated: A dark blue motorcycle jacket hanging on a mannequin torso against a backdrop of wooden crates and a stone wall.

Textile clothing

AI generated: A person wearing a red leather motorcycle jacket with white and black accents, standing next to a motorcycle.

Leather clothing

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